Welcome to Southwest Florida ...

You are about to discover the quiet, little known "local secret" of the USA - the beautiful, pristine area of Southwest Florida, referred to as "The Platinum Coast".  Discover and explore a land of a small population, well-planned communities, and the pioneer spirit of people from around the world who have founded and built an extraordinary quality of lifestyle living for a lifetime.  You will quickly discover you are now in on the "local secret" , the fantastic vacation, living, and rental area known as Southwest Florida!

Southwest Florida was the last ocean front area in Florida to be developed, with the Interstate road system finally connecting to the West Coast of Florida in 1977.  The citizens of Southwest Florida demand, expect, and maintain high standards of : preservation of wildlife areas, clean beaches, good road systems, public beach access, quality schools, and appropriate management of its fisheries, public lands, and wildlife.  Wise community planning for commerical and residential areas create havens of seclusion for quiet living and fantastic concentrated areas of shopping. 

Located on the Western edge of the Florida Everglades, you have the chance to see panthers, alligators, ospreys, herons, eagles, and more.   While on the water you can glimpse manatees and dolphins.  Southwest Floridians are fiercely proud of their home, and it shows in the opportunities you can enjoy while vacationing with us or if you decide to permanently live here.


Counties served by Stock Rentals:  Collier, Lee, and Charlotte

Population:  estimated at over 1.1 million in 2007

Airport:  Southwest International Regional Airport (RSW), located between South Ft. Myers and Estero in Lee County

Major Roads:  1-75 and US 41 (the famous Tamiami Trail - the decades old original Tampa to Miami route)


Regularly Voted in the Top 10 Best Beaches in America !!!

Naples:  Naples Pier, Loudermilk Park, Vanderbilt Beach

Marco Island: Tigertail, Cape Romano


Bonita Beach:  Wiggins Pass, Lover's Key, Dog Beach (just for dogs!)

Fort Myers Beach; Sanibel and Captiva Islands


From the Estero Chamber of Commerce: 


This captivating community is a sanctuary, a haven of natural beauty and up-to-date amenities.

The Estero River is a scenic ribbon of fresh water that threads to Estero Bay, a treasured and protected aquatic preserve. Native trees dapple the sunlight along its route, wrapping visitors in the sounds of nature. Egrets and herons tiptoe through the shallows undisturbed while roseate spoonbills sweep the waters for bits of food. During spring mating season the spoonbills are a wonder to watch as their feathers blush pink against the late afternoon sun.  

Estero nurtures nature in an area of Southwest Florida that the “native residents”—from deer to raccoons, songbirds to butterflies—call home. People, too, are drawn to this unique destination, attracted by an unhurried lifestyle and top-notch amenities: shopping, healthcare, entertainment, and a thriving business community.

Ideally located between Naples and Bonita Springs to the south and Fort Myers to the north, Estero offers easy access to I-75 and U.S. 41, the area’s major north-south corridors. Florida Gulf Coast University, an accredited member of the state’s university system, is just minutes away. So is Southwest Florida International Airport, which boasts Foreign Trade Zone status.

Excellent schools, exceptional healthcare facilities, two major performing arts centers, numerous museums and art galleries, unlimited recreational opportunities and a wealth of housing options are all available in the Estero area. Year-round sunshine perfectly complements the numerous golf courses, tennis courts, miles of bike paths, canoe and nature trails—and, of course, the shimmering Gulf of Mexico, just minutes away.

Estero is prepared to welcome you, your family, your business and your employees with attractive wages and cost of living, an incomparable lifestyle, and a family oriented community with hometown values.

We look forward to meeting you!

From the Bonita Springs Chamber of Commerce:


Bonita Springs translates as "beautiful springs", and our city is true to its name. Pristine, soft-sanded beaches line Bonita Springs’ western coast, where year-round sunshine and balmy breezes refresh the spirit. To the east, tidy neighborhoods and residential communities reach to the borders of flourishing groves and rich farmland.
From the moment you arrive at the “Gateway to the Gulf” as Bonita Springs is fondly called, you’ll be drawn in by the cheerful climate, the friendly residents, and a city that has signs of growth everywhere you look. Perhaps it is the city’s small-town charm combined with its cosmopolitan amenities that create such an alluring destination for “snowbirds,” new residents, and entrepreneurs alike.
The City of Bonita Springs is strategically located between two metropolitan areas, Naples and Fort Myers, and is equidistant from Tampa to the north and Miami to the east. Because of its central location, many of our member businesses have chosen to locate here.
Once a small farming and fishing town, Bonita Springs officially became a city on December 31, 1999 with forward-thinking plans. The city’s downtown district, tucked along Old U.S. 41 and bordered by the scenic Imperial River, is currently undergoing a transformation thanks to a new master plan adopted in 2004.
And while the city’s focus is on growth and commerce, strict development standards keep a watchful eye on nature’s abundant beauty that at the core is what makes Bonita Springs such a desirable location to all ages.
Look closely and you’ll see the true Bonita Springs “natives” – egrets and heron, manatees and dolphins, gopher tortoises and alligators, black bears and deer, bobcats and the elusive Florida panther. They create a backdrop of nature that attracted the earliest settlers, beauty that still remains for us to enjoy.


Grandézza, situated in Estero between Naples and Fort Myers on the Southwest Coast of Florida, offers exquisite luxury homes with stunning vistas, championship golf and exceptional cuisine… all in a prime location just minutes from the beaches, shopping, the arts, sports and top medical and educational facilities.


From the Ft. Myers Chamber of Commerce:


Nestled along the scenic shoreline of the Caloosahatchee River, the city has become an interesting blend of young and old.

Sporting the youngest population in Lee County, with a median age of 32, the City of Fort Myers is also home to the historic winter residences of Thomas Edison and Henry Ford. Extensive renovation of the historic downtown waterfront is underway, with new restaurants, nightclubs, apartments, and artistic venues providing energy and growth.

Throughout the year, Southwest Florida residents and visitors enjoy cultural events overlooking the river at Centennial Park and the Fort Myers Yacht Basin

Ponce de Leon explored areas along Florida's Gulf coast in 1513 & 1521. The barrier islands of Lee County are believed to be one of his many stops. Spanish and Cuban settlers created temporary fishing and farming camps along the coast, but for years Southwest Florida was a rugged and isolated area.

Florida became a US Territory in 1821, and the ensuing wave of settlers asked for protection from the native Seminoles. Fort Myers was built along the Caloosahatchee River as one of the first bases of operations during the Seminole Indian Wars. Fort Myers was named in honor of Colonel Abraham C. Myers, the son-in-law of the commander of Fort Brooke in Tampa.

By 1885 Fort Myers was bursting with pride and a bulging population of 349, the second largest town on Florida's Gulf Coast south of Cedar Key. That same year Thomas Alva Edison was cruising Florida's west coast and stopped to visit the village.

Captivated with what he saw, Edison built his home and laboratory, Seminole Lodge, on the banks of the Caloosatchee River. He subsequently became Fort Myers' most famous resident and a strong force in its growth and development.

Edison had a deep respect for nature, regarding it as an endless source of discovery. Through his sheer determination and dauntless efforts, the beauty and majesty of the royal palms lining Riverside Avenue (now McGregor Boulevard) were imported and planted, and would become the reason for the "City of Palms" nickname.

Edison's Fort Myers Laboratory was originally built for research on goldenrod rubber, but many of Edison's inventions and research materials are on display. The incandescent light bulb is acknowledged worldwide as Edison's greatest invention.

Edison's diversification remains a constant amazement. With almost 1100 patents to his credit, he has been dubbed "America's most prolific inventor". His achievements include the phonograph, movie camera and projector, ship-to-shore radio, alkaline storage battery, ticker tape machine, and microphone. Naturally he had his share of losers: a perpetual cigar, a concrete house and furniture, and a helicopter-type flying machine that was lifted by kites.

As Edison's enchantment with Fort Myers grew, he began to spend more time at Seminole Lodge and was often joined there by his friend, Henry Ford. The two distinguished inventors would sometimes go off on a camping trip or a drive to Estero.

Ford met Edison at a meeting in New York and, with Edison's encouragement, quit his job and turned his full attention to his dream of building a gasoline driven automobile.

By 1903 Ford's dream had come true and he had become so famous that people were asking to put money into his company. The Ford Motor Company was officially started that year with $28,000 cash, but it took the introduction of the Model-T in 1907 to make the company a financial success. By 1914 the first Ford Car Dealership was opened in Fort Myers.

Ford shared Edison's enthusiasm for Fort Myers, eventually purchasing the property adjoining his friend's estate and became a frequent winter visitor as long as Edison lived.

Edison's light burns a little brighter each year during the Edison Festival of Light, as the City of Fort Myers annually celebrates his February 11th birthday with two weeks of citywide events, culminated by the Grand Parade of Light. The celebration attracts thousands of visitors who view a colorful grand parade, join in street dances, and compete in contests ranging from fishing to shuffleboard. The King and Queen of Light area crowned at the coronation ball and reign at the Grand Parade of Light.

The opening of the Tamiami Trail (U.S. 41) linked Fort Myers to Tampa and Miami, adding more to the growth of the Big Boom in the 1920s. Growth radiated in all directions until the 1930s.

Two devastating hurricanes in 1921 & 1926, combined with poor publicity and inadequate planning brought a collapse in Florida's boom time. Fort Myers suffered along with the rest of the nation during the Great Depression. Still, there was moderate progress as some of the more elegant buildings in Fort Myers were built during the 1930s.

In the years since World War II, the city has grown along with Lee County and the rest of Southwest Florida. Commercial and residential growth has pushed development in all directions to create Cape Coral, North Fort Myers and Lehigh, as well as adding to the coastal settlements of Fort Myers Beach, Pine Island, Sanibel and Captiva Islands, and Bonita Springs.

Fortunately, the older downtown area and the City of Fort Myers historic districts have retained much of their charm, and proper preservation measures are in place to ensure that charm will be treasured for many generations to come.


Paseo.  The way to say "journey".  Our way of saying a wonderful place to live.  Stock Development presents an exciting new Ft. Myers community designed with a blend of inspired residences, all a stroll away from the Paseo Village Center.  With plenty of places and spaces for family and friends to meet and celebrate life.  Priced to move you!

Stock Realty LLC7711 Collier Blvd. Suite 105 Bldg 100 Naples, Florida 34114+1 (239) 775-9251rentals@stock-realty.com
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